Hospital Branding Tips: 5 Ways to Keeping Your Healthcare Marketing Content Fresh

By Rob Rosenberg -
Coming up with fresh content for your healthcare website can be challenging, but is vital since content is the most important ranking factor in Google’s search algorithm.
Stale content can lead to bored readers and duplicate content can lead to penalties from Google.  Don’t let content on your website become dull and repetitive by following these tips below to keeping your healthcare marketing content fresh.

1. Research Hot Topics and Keywords

Use Google Keyword Planner and Answer the Public to see what people are searching for on the web that’s related to your business and services.  These are the most searched keywords, phrases and questions – if you don’t have content on these topics, you are missing a huge opportunity to reach these people.
As you can see from the chart below, about 50% of blog traffic is found through search results.  It is crucial to write blogs on relevant topics that people are most interested in.
Healthcare Marketing ContentSource: Neil Patel

2. Take Advantage of Holidays and Healthcare Awareness Months

Every month, there is either a holiday or healthcare topic to spread awareness and show support.  Take advantage of writing blogs that are relevant and timely to your services.
Content can include education on the monthly healthcare awareness topics and tips on how to stay healthy during the holidays.

3. Investigate Your Competition

Take a look at your competitors’ websites and blogs to generate new ideas and topics.  It is not recommended to copy their content, but it is helpful to get ideas that you can publish at a later date.
This will help you compete with like-businesses and stay relevant in the market.

4. Mix Different Types of Content Together

While written content is a strong ranking factor for Google, pair it with short video snippets, infographics, podcasts, and more.  Instead of just reading content, these mixed media types are helpful to keep visitors engaged and interested in your blog posts.
Also, it’s always a bonus to post videos on YouTube since Google owns this video social media platform.

5. Rewrite and Update Existing Pages

There is always room for improvement.  When you can’t think of a new topic to write about, take a look at your old blogs to see how you can make them better.  Your old content may include outdated statistics or research that is no longer relevant.  Take the time to rewrite these pages – Google will see these changes as fresh content.

If you’re ever stuck on what to write for your healthcare marketing content, consider these 5 tips to keep your content fresh and relevant.  For more information, please contact Springboard Brand & Creative Strategy.

Comments

az said…
Very Nice article. If you are looking for leading advertising agency in Bangalore choose tempest advertising, these guys are providing advertising and branding services. Tempest Advertising has branches in Bangalore | Pune headquartered at Hyderabad.
July 3, 2020 at 3:42 AM
Post a Comment

Popular posts from this blog

Hospital Branding: New Insights on Healthcare Websites

By Rob Rosenberg -
Image
Your website is the hub of your digital marketing strategy.  It is the place where patients, members and influencers want to learn more about your organization.  While many medical product and service companies have an online presence, they don’t think of search engine optimization (SEO) while building it or even after the site’s been developed to maintain it.  A website can look great, but if it’s not built for SEO, no one will be able to find you. Follow these 5 important factors to make your website more successful, including design and development, and what to do once the website is live. Simple is better, especially for healthcare brands. Before you get started with a new website, first define your goals. What do you want your visitors to see and what do you want them to do? This all contributes to the design of your new site.  Not everything can stand out.  Highlight a few things that sets you apart from your competitors and make those stand ou...
Read more

"Ah-ha" versus "Uh-huh." You might be surprised at the moment of truth.

By Rob Rosenberg -
Image
We've heard it before. "I was presenting the strategy to my leadership team and suddenly they had the "ah-ha" moment and got what I was saying." Or, "finally had that "ah-ha" moment and came up with a big creative idea!" Call it what you will - "ah-ha" moments, "connecting the dots," or "putting the pieces together," they all imply a breakthrough in thinking or understanding. They can be the best of times and strike when you least expect them (and that's why we keep pens and paper on the nightstand). Or they can be the worst of times, and those are the ones you need to watch out for. For example, you're presenting a brand strategy or ad campaign to your hospital's CEO. A good portion of your discussion is based on the market situation, competitive insights, brand landscape, communications objectives, and other great information. Then, the moment of truth. You transition from the comfort of fac...
Read more

Hospital Marketing and Healthcare Branding - Ten Lessons from 15 Years

By Rob Rosenberg -
Image
I just had a birthday!  My company did, that is.  Springboard Brand & Creative Strategy recently turned 15 and since only one third of new businesses last past their first decade, I feel pretty good about this accomplishment.  As I reflect over the past decade and a half, there are certain thoughts and ideas that surfaced that I wanted to share.   I hope some will educate, inspire, amuse, or just be a head nod to those who read them. The power of a big idea still surges.  From the “Mad Men” era until today, and I’m certain into the future, the advertising business still thrives on big ideas.  Sure, there are all sorts of new technologies to communicate and ways to “hide” behind production value, but strip it all away and – if there’s not a big idea that touches the heart and soul of your customer – you have nothing.  You know you have one when, years later, people still recall pieces of a campaign.  I’m proud to say there have been...
Read more