Five Important Reasons Why Health Systems Have Every Reason to Brand
At a recent conference, I heard much chatter about whether it really matters if a health system becomes a brand. And, if it does, what are some new messages and promises it can state that are actually of interest to the community. Here are five ideas that health systems can consider for their brand based on research, community attitudes and needs, leadership vision and cultural relevance. Yes, health systems should continue to brand and always seek a position that is new and interesting! Access to Services First and foremost, a health system ensures that people have access to healthcare services. Without a well-functioning health system, people may have to travel long distances to receive medical care. This can be a significant barrier to accessing care, especially for those who live in rural areas. A strong health system ensures that people have access to a range of services, including primary care, emergency care, and specialist care. Promoting Health Secondly, a health system plays