Hospital Branding: Do you click with your audiences?
This question used to be asked differently – “do your audiences click with you?” Meaning, do they engage with your messages, watch your commercials, open your direct mail, or subscribe to your email. Today, it works differently. It’s your brand’s job to click with its audiences in a way that encourages them to opt-in and engage with your organization. These HubSpot statistics are a bit scary and support who’s really in control of message delivery and reception: 95% of consumers say they have skipped TV ads 98% have unsubscribed from an email 53% cite that there are direct mail pieces that go unopened 66% have requested to be on “do not call” list: Approximately 200 million Americans have registered their phone numbers on the FTC’s list As written about in other posts on this blog, branding has become deeply personalized and consumers have more choices than ever to pick the messaging and products that best meet their per