Your Social Networking Strategy: A portal or a porta-potty?
Someone you follow on Twitter just posted this important message - "I'm going to the gym, it's going to feel great!" On Facebook, Friend 214 placed an important quote from President 16 on your wall. What did you ever do without social networks? With millions of users on networks such as Facebook and Twitter - nearly 18 million users on Twitter alone (representing over 10% of internet users per eMarketer, April 2009), social networking has turned into an explosive personal and professional marketing tool. When used properly, these networks have an amazing impact on search engine optimization, brand awareness, and potential sales generation. From a personal standpoint, it is a great way to network with friends and family - and with the fastest growth segment on Facebook becoming Baby Boomers, it's also replacing greeting cards and party invitations! The key issue is this: Is your social network a portal: providing valuable new ideas and links to your user ba