The Million Dollar Question - What to do about donor brands?
In today's economy and with looming reform implications, hospitals are not shy about accepting generous donations from trust funds and those who want to leave behind a legacy presumably from years of wonderful care and service. Development departments are busier than ever raising much needed funds to further develop or build new hospitals, research programs, and update existing facilities. And for those very large gifts, there's an expectation and agreement that the donor's name will appear on the facility so - for generations to come - they will always be remembered for their generosity. Corporations are even getting into the game by donating millions to a hospital for naming rights. I guess when all the ballparks are sold out, it's time to turn to local healthcare providers. Here in Chicago, we've seen countless examples of this, from the new Willis Tower (formerly Sears) to U.S. Cellular Field (formerly Comiskey Park). At least Wrigley Field is still holdin