Hospital Branding: New Insights on Healthcare Websites
Your website is the hub of your digital marketing strategy. It is the place where patients, members and influencers want to learn more about your organization. While many medical product and service companies have an online presence, they don’t think of search engine optimization (SEO) while building it or even after the site’s been developed to maintain it. A website can look great, but if it’s not built for SEO, no one will be able to find you. Follow these 5 important factors to make your website more successful, including design and development, and what to do once the website is live. Simple is better, especially for healthcare brands. Before you get started with a new website, first define your goals. What do you want your visitors to see and what do you want them to do? This all contributes to the design of your new site. Not everything can stand out. Highlight a few things that sets you apart from your competitors and make those stand ou...
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