Hospital Branding: Your hospital has never received this much interest and praise.
If your hospital website is like most, it has realized significant increases in traffic over the last couple of months. And, chances are, your telemarketing programs - both inbound and outbound - have pushed the boundaries of overtime and exhaustion. Of course, your halls and beds have never been busier or more full. Hospitals across the country are the focus and centerpiece of their hometowns during this latest surge in the COVID pandemic. While national news and subject matter experts are providing the science and insight at "10,000" feet, it's the local organizations and providers that are making it real and working the trenches. As hospital branding and marketing folks, you have an incredible opportunity to showcase your organization in more ways than ever - because people are actually paying attention to what you are saying and doing. Let's face it, in "normal" times, people just don't give their local hospital or health system that much though...