Hospital Branding

What a year it’s been!  The devastation associated with the pandemic has touched all of us and I hope this finds you in a healthier and more positive space. Thankfully, vaccinations are being rapidly dispersed, and the world appears to be on its way back (save for the good old’ “hot spots”).  I won’t say “back to normal,” because – frankly – we don’t know what that is yet, but what will your brand look like going forward? When it comes to your brand, the same thinking applies, and questions abound.   How are you planning to move forward?  “What does your brand look like?”  “How will you portray customers, with or without masks?”  “When will you go full throttle?” Therefore, brand planners in all industries are actively game-planning the return of their brands and we have already begun to see shifts in their advertising away from the “together” message back and toward the competitive spin.  No more kumbaya! Here’s our thinking on some of these key ...