Hospital Branding: How to Fight Brand Fatigue as We Head Into Wave 2
Healthcare marketing professionals are facing another epidemic; “ brand fatigue .” Many are tired of working from home, an endless loop of Zoom calls, and constantly trying to think of new, better ways their brands can succeed in this new environment. Yes, it’s exhausting! But this is when brands have to stand up to meet the challenge. When their loyal consumers rely on them most. Where trust and dependability matter more than ever before. So, how can you avoid brand fatigue in the next few months and step up to the new challenges that will ultimately impact your planning? Here is a checklist to add to your Zoom brainstorming session that will hopefully spark some renewed energy and enthusiasm: Product/Service Innovation – If there’s ever a time to think “ outside the box ,” it’s now. During Wave 1 , we saw restaurants and retailers rise to the challenge with “ touch-free, curbside services .” Established brands like Peloton i...