Hospital Branding: Now is the time to give your brand a check-up
Summer is typically that season when, between vacations and short attention spans, your brand pretty much runs on autopilot. Hello fall and the brisk change in colors and temperatures. Suddenly, it seems that everything is due at once and demands on the marketing department have gone full throttle. Before you jump right back into it, now is the perfect time to give your brand a check-up to make sure it’s healthy, vibrant, and able to keep pace with the changing market. The year-end is fast approaching, budgets are due, and performances will be measured. A suggested brand check-up is below and I recommend you schedule it on an annual basis. There is just too much happening in the industry today to risk having your brand be at risk for the ills of “same ol’, same ol’.” Cleanse, clear your head, and breathe : The best prep and start for your brand check-up is to clear your head and breathe. There are several hospital marketing conferences coming up (SHSMD Connections ’16, Ho