Hospital Branding: The year of taking it personally
On a recent flight to a holiday destination, I was fortunate to be on a newer plane with many of the latest enhancements to passenger comfort and entertainment. For example, I had my own personal communications screen that provided my choice of movies, network shows, new streaming programs (Netflix) and a host of other possible viewing selections. While having a screen in the headset was nothing new, having that many personal choices was something that I hadn't seen before. And if that wasn't enough, I could get wi-fi and choose from my personal inventory of entertainment and data options. As I stretched my legs and walked through the cabin, I noticed how many different channels were being watched. In fact, I didn't see any two people on the same program. This made me think of how times and the way we communicate with people have changed and how personal it has become. Staying on board the airplane theme, recall how airlines used to entertain us. Screens dropped