Hospital Branding

While there were some great takeaways from the crowded exhibit hall, including Chicago’s hometown popcorn and popular business books, the SHSMD Connections conference also provided tasty takeaways to apply to the hospital branding field.  Here’s ten that made our list: Accelerate and the need for speed – Hospital branding has traditionally been pegged as a six to nine month planning process, resulting in a two to three year strategy.  Several of the education sessions and case studies discussed the need to be more nimble, aggressive and faster to the marketplace.  Competitive activity and changing political landscapes were cited as key drivers of the need for speed, but most agreed it is important to remain strategic and have a well thought out plan.   Just do it faster and get there quicker . Create more energy – Maybe a direct result of the need for speed was the reference that today’s hospital marketers need to create more energy in their brand strategy and crea