Hospital Branding: At the Intersection of Healthy and Happy
Each year, J. Walter Thompson Company (JWT) releases a major study on the key upcoming trends impacting the business of marketing and advertising. This year's list is comprised of some you'd expect, but others that are new and very relevant to today's lifestyles - for example, "intelligent objects," "predictive personalization," the "sensory explosion," and "the mobile fingerprint." Also on this year's list is a trend which has great implications for the healthcare industry: the correlation between health and happiness and the scientific findings which support this relationship. Among them: Researchers at University College London have found that happiness improves the functioning of key biological processes. Research has shown that more optimistic people are up to 50% less likely to suffer a heart attack or a stroke. A study on "flourishing" published in the American Journal of Public Health links positive ment