tag:blogger.com,1999:blog-2699365955374858981.post5791110824949774901..comments2023-12-04T22:40:03.887-06:00Comments on Hospital Branding: The Million Dollar Question - What to do about donor brands?Rob Rosenberghttp://www.blogger.com/profile/02350274883997429988noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2699365955374858981.post-34346250061361496702010-07-12T21:06:09.064-05:002010-07-12T21:06:09.064-05:00"Toyota Regional Health System, 'Where Qu..."Toyota Regional Health System, 'Where Quality Sticks.'" Ha! <br /><br />You forgot to mention that GIANT noodle in front of Wrigley! I think they'll do everything they can to get those sponsorship dollars (who wouldn't, really), just short of selling the field's naming rights. <br /><br />Back to the health care side of things--great insight. I think we can also look to Universities, who have had donor-named buildings for generations upon generations. <br /><br />Cheers!Katiehttp://twitter.com/kbkmarketingnoreply@blogger.com